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From the Engine Room

Straight answers to genuine hosting questions

The maths behind a price, contract clauses put into ordinary words, and fixes that keep working — written by the people who run these servers. Never an affiliate league table.

Pricing · Lead post

What web hosting really costs in 2026

That opening price is the hook. What renews is the thing you signed up for. Below, the three-year arithmetic, worked out in the open.

27 July 2026 7 min read

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Plain Truth

“Unlimited” web hosting: the ceilings nobody puts on show

Hardware runs out. 'Unlimited' really translates to capped in units nobody ever counts: inodes, CPU seconds, and a single fair-use clause.

27 July 2026 6 min

Domains

Free domain with hosting: run these four checks before you claim one

Nothing to pay in year one. That much is true. Year two is where you start reading: renewal price, registrant name, terms for leaving.

27 July 2026 6 min

Operations

99.9% uptime: what that number allows, and what actually breaks

Nines converted into minutes. The incidents that actually take a site down. And how an engineer reads an uptime pledge.

27 July 2026 7 min

WordPress

WordPress speed in 2026: the changes that genuinely paid off

We read hundreds of slow-WordPress tickets. The changes that genuinely shift the number turn out to be fewer, and duller, than the tuning industry lets on.

27 July 2026 8 min

Domains

Picking a domain ending in 2026: the questions that settle the matter

Reflex still sends most audiences towards .com, right up to the point where a local ending outperforms it. How to reason the choice through for local firms, for startups, for everybody else.

27 July 2026 6 min

Email

Why business email lands in spam, and which DNS records put a stop to it

Once a customer tells you to 'check your junk folder', your domain has already failed authentication. What SPF, DKIM and DMARC each prove, and the 20-minute repair.

27 July 2026 7 min

Migration

Moving between web hosts without one second of downtime

There is only one reason a host move goes dark: somebody flipped DNS before checking the new copy. Here is the safe order, step by step.

27 July 2026 7 min

Plain Truth

Five shared hosting myths that overcharge beginners

Beginners get talked into larger invoices by five beliefs in particular. Here they are, pulled apart against what the support queue actually shows.

27 July 2026 6 min

Done reading? Get moving.

Flat renewals, free migration and humans answering support — every practice these posts argue for ships with each plan.

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