Web hosting for personal trainers — A funnel is three pages with three different problems

Who you train, what a package costs, proof it works, and a way to apply. That is the public site. Behind it, most trainers now run something else entirely: a logged-in area with programmes, check-ins and payment.

Those two halves have almost nothing in common technically. The public half is cacheable, spiky and cheap. The private half is uncacheable, steady and the part that consumes resource. Treating them as one site is why plans get chosen badly.

The sections below take the funnel a step at a time, then deal with the launch week — which is when all three parts get tested at once, usually on the same evening.

If your landing page opens with a sales video, the poster frame is almost certainly your largest contentful paint element. Give it display-size dimensions and let WebP conversion handle the rest, and never lazy-load it — deferring the hero is the classic own goal.

Set preload to none or metadata so the video file is fetched only when someone presses play. Left on auto it competes with your own page for bandwidth on exactly the connection where you can least afford it, and most visitors never watch it anyway.

A cohort launch produces a short, sharp burst on the landing page followed by a wave of applications and then a wave of logins. Only the first of those is cached, which is why launches feel fine for an hour and then start to drag.

Test the sequence in advance. Warm the landing page, submit a genuine application and follow the confirmation email into an inbox, then log in and time a portal page. Managed WordPress plans state monthly visit allowances too — 100k on Sprint WordPress at $4.19, 400k on Turbo WordPress at $5.59, 1M on Nitro WordPress at $9.09 — which is a useful figure to hold a launch against.